OUR STORY

In truth, the Tashas Group began long before the opening of the first tashas café.

As a child, the impression that her father, a chef, left on our founder NATASHA SIDERIS, was monumental and was arguably the seed that would set the group in motion. Having begun with the opening of a single restaurant that set out to challenge the norm, the Tashas Group has swelled to a total of 24 locations and counting, making it a South African SUCCESS STORY of note. But no matter the numbers, it remains a company with soul.

Our group encompasses a number of hospitality concepts: tashas, Flamingo Room by tashas, Avli by tashas, GALAXY BAR, Bungalo34, Le Parc by tashas, African Lounge and Perlage. Each of these brands is guided by three core principles:

Beautiful food
Stunning environments
Engaging service

We also have joint venture partnerships with the luxury retail brand, Collective Africa.

In 2005, the first tashas café opened with a bang. Challenging the status quo with a boutique lifestyle café that shunned the norm, Natasha has since changed the face of daytime eating in South Africa, and the UAE too. Honouring her core principles of WORLD-CLASS-FOOD, SERVICE and INTERIORS, she has developed a household name that customers have come to know intimately, where friends and family gather regularly and where quality is a constant.

Natasha has dedicated her life to opening establishments that offer up nothing but the very best quality and her presence at every one of those franchises is unprecedented. This level of involvement is what sets her apart from other restaurateurs and has given rise to the tashas moniker: the Anti-Franchise Franchise.

Given Natasha’s tireless involvement, the group has a very hands-on and collaborative, TURNKEY APPROACH to franchising, benefitting its franchisees with the experience, knowledge and systems that the team has honed for more than 15 YEARS.

Since the group’s entry into the UAE in 2014, a market where the availability of produce and resources makes for incredible growth potential, we have developed three new Fine-Dining Concepts – Flamingo Room by tashas, Bungalo34, Avli by tashas, as well as the adjoining Galaxy Bar. In 2023, the group opened its first Flamingo Collection in Riyadh, Saudi Arabia. It is a space that encompasses three unique concepts, Flamingo Room, African Lounge and Collective Africa, under one roof.

Natasha’s PASSION for quality and eye for detail have spilled over into our GROWING TEAM, from the senior management to the scullers. It’s true that on any given day you’ll find Natasha giving her time to her staff, asking about their families or PERSONALLY FINE-TUNING RECIPES with them.

Since its inception, the group has nurtured the careers of countless staff members, upskilling them and equipping them with tools for life.

Tashas Group, led by Natasha, has global ambitions to grow the brands internationally in the UK, Europe, the GCC, and other regions.